Wednesday, 14 July 2010

Penguin Digital Update - July 14th

Bookseller Barnes & Noble is embroiled in a bitter fight to stave off threats from upstart electronic reading devices, discount online retailers and private equity tycoon Ron Burkle (who has a 19% stake in B&N and who is challenging a "poison pill" provision hastily created by the company to halt his advance up its shareholder register):

http://www.guardian.co.uk/business/2010/jul/13/barnes-noble-ron-burkle-court

A group representing British songwriters and composers are calling for the introduction of a levy on broadband providers based on the amount of pirated music they allow to pass through their networks. Will Page, chief economist at PRS for Music, hopes that a piracy fee may better align the financial interests of internet service providers with rights holders at a time when the two industries are at odds over who should bear the costs of online song swapping, however, ISP's argue that they cannot take blame for consumer's behaviour (pls see attached Word doc for full article):
http://www.ft.com/cms/s/0/2876e320-8ec0-11df-8a67-00144feab49a.html

Addicted to the internet: how virtual worlds have trapped 2 million in their web. The Guardian examines how one in 10 online users in South Korea (the most wired nation on Earth) are addicted to the internet. Counselling centres and curfews for children are just some of the measures the government are taking to combat this:
http://www.guardian.co.uk/world/2010/jul/13/internet-addiction-south-korea

Borders sells stationary arm Paperchase to Primary Capital (a UK-based private equity firm) in a bid to reduce its debt and stay competitive with the likes of Barnes & Noble and Amazon (pls see attached Word doc for full article):
http://www.publishersweekly.com/pw/by-topic/industry-news/financial-reporting/article/43817-borders-sells-paperchase.html?utm_source=Publishers+Weekly%27s+PW+Daily&utm_campaign=37e4d33c65-UA-15906914-1&utm_medium=email

According to The Telegraph, the Hong Kong Book Fair is going digital as organisers hope to lead the Asian publishing industry into a brave new world. This world may not be too far away as the international market research company DisplaySearch recently claimed that the Chinese market for devices such as the iPad and the Kindle will outsell the US market before 2015:
http://www.independent.co.uk/arts-entertainment/books/hong-kong-book-fair-goes-digital-2025613.html

Ben & Jerry's are cutting their monthly newsletter after receiving feedback from customers suggesting that they'd prefer to be contacted on social media sites. Email marketing has long been established as one of the most effective digital marketing channels but as the digital landscape is changing, so too are the ways that businesses communicate with consumers:
http://www.nma.co.uk/news/ben-and-jerry%E2%80%99s-drops-email-in-favour-of-social-media/3015773.article

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